The International Heart Hub (iHHub) launched its first event as part of its unique multi-city ‘Acting on Heart Failure Global Awareness Campaign’ in Galway, Ireland on May 4th. The patient organisation-led initiative, which will run throughout European Heart Failure Awareness month in May, will unite the Mayors of 40 European cities in pledging their commitment to raising awareness of Heart Failure. Croi is one of the eight founding members of iHHub and one of the 17 countries representing the European Hub, an alliance of heart patient organisations committed to this initiative. Croi, in collaboration with The Heartbeat Trust and with support from Novartis, united the Mayor of Galway City, Cllr Pearse Flannery, the Mayor of County Galway, Cllr Eileen Mannion, and the Minister of State, Galway West – South Mayo, Minister Sean Kyne, with local cardiology experts and members of the community who are currently living with Heart Failure. The ceremony was held at Croi’s Heart & Stroke Centre and was streamed live on Croi’s Facebook page. Such past social media-driven events have generated hundreds of thousands of views across the world, contributing to an increased reach, maximising awareness efforts. Croi’s Chief Executive, Neil Johnson, opened the proceedings and highlighted how despite its enormous economic impact and burden carried by the over 60 million people worldwide living with the condition, Heart Failure is somewhat of a “forgotten condition” in health policy. He outlined the campaign’s key objectives to provide much needed support for those living with Heart Failure and to improve public understanding of the condition, including the symptoms and how it is differentiated from other heart conditions. Dr. Yvonne Smyth, Consultant Cardiologist at the Department of Cardiology GUH elaborated on the specifics of the condition and explained to guests how Heart Failure is diagnosed and treated. Annette Irving’s touching illumination of what it’s like to live with Heart Failure offered an important perspective. She offered her unique, real-life experience of the symptoms and hardships of living with Heart Failure and how support from her clinical health team and community support efforts have helped in her journey. After the ceremony, guests were treated to a lunch where community members were able to liaise with the diverse speakers and gain additional information in a more casual setting. This was an important event to launch the trans-European efforts to raise awareness of Heart Failure. Next on the agenda for the month of May include similar ceremonies in Dublin and Cork in Ireland, as well as health clinics and awareness events in Germany, Latvia and Lithuania. For up-to-date information about the European Hub’s activities during iHHub’s ‘Acting on Heart Failure Global Awareness Campaign’ please visit the iHHub website at http://ihhub.org/europe/.